Yogurt Analytics
For my birthday, I got a Yogurt cup full of chocolates… It was a joke, of course. I had 25 people over for a fantastic evening, and a friend (who once had the misfortune of asking me what I did) got the yogurt because she could no longer walk into a supermarket without looking up at the cameras. And, Thank you to those who participated in the “Amplify Store Sales” workshops. It was fun. Today, I’d like to share a case study from the workshop. Here is how you connect the stories of yogurt and switching behaviors with the step-by-step framework of PEACE for Profit. You start with a goal. For example, A Category Manager wants to increase shelf sales by 5% by tracking Switching Behaviors with Computer Vision. Yes, that is the… Win-Win-Win AlignmentThe [business user] wants to achieve [outcome] by managing [behavior] with [technology solution] The next step is the PEACE for Profit framework. Identify Behaviors:People who visit the yogurt display in a supermarket and want to switch yogurts stay longer in front of the display because they read two or more labels of yogurt products. Quantify BehaviorsThe relevant metrics for the behavior are:
Identify ContextThe decision to buy a new yogurt brand depends on complementing and competing yogurts on the display. Therefore, product planograms significantly impact “why we buy.” In addition, the real-time local environment plays a role. And you want to identify the triggers that will influence Switching Behaviors. Quantify ContextThe relevant metrics for insights on the local environment are:
Store ExperimentsNext, you design in-store experiments to test your hypothesis.
And you put it all together in the framework: Cool. In the following weeks, I’ll share more case studies. If you want me to address your challenge in the newsletters, define your Win-Win-Win Alignment. Cheers, Ronny MaxP.S. Want to increase Store Sales and Performance? Want to apply the PEACE for Profit? Start with the Win-Win-Win Alignment.
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